As climate change, CO2 omissions, global warming, landfill and waste all start becoming very real concerns of modern times, it is up to all of us to make a concerted effort in how we apply every day requirements in relation to the environmental impact. In a “nutshell” we have to start thinking green. Over and above the great environmental benefits of our product already offers we have an active in house greening policy that incentivises all our staff to recycle.
Understanding sustainability…this is the process for meeting human development goals while maintaining the ability of natural systems to continue to provide the natural resources and ecosystem services upon which the economy and society depend. In order to measure sustainability, environmental impact or the carbon footprint of a product there must be a life cycle assessment (LCA). There are several methodologies that can be applied in an LCA. One may have heard some of the terms “cradle to gate” and “cradle to grave”. Common sense directs that in order to get a complete assessment you must look at the complete life cycle, the best thus being the complete methodology termed “cradle to cradle”. In this way every stage of the products life cycle is completely assessed…raw material through to recycle. Truth be told this complete assessment is both incredibly arduous and costly. Maybe the reason some choose not the compare apples with apples when it comes to LCA’s. To others terminologies remain just that, often used as smoke screens to bamboozle and hide the truth. However in one complete such study by world leading glass manufacturer O-I (O-I Life Cycle Assessment), they proved that glass remains king when it comes to the environment.
On the back of the already strong case that glass is best for the environment (O-I Life Cycle Assessment) when it comes to packaging, Verve Water has established what we believe to be the benchmark for sustainable bottled mineral water. With our “return, recycle, refill” policy on glass we not only use material with the lowest carbon footprint for bottle water, we extend the life cycle of that material. In so doing we not only reduce the primary physical environmental impact but also greatly reduce the secondary impact caused by greenhouse gasses, carbon emissions and the like.
Whilst many may argue that PET is 100% recyclable there is no denying that in various forms it remains the principle clog of landfill and island builder out at sea.
That all being said plastic still has its place in the market and so for us it’s more about promoting the environmental considerations to those who have an application not suited to the use of our glass or simply opting to go with PET. At Verve Water we are happy to collect our empty PET from any of our clients…knowing it will head straight into the recycling system via our in house greening policy. In the future we are looking to develop a reusable “rubbish plastic bottle bag” free for all our clients to ensure the proper disposal of used plastic bottles.
It so easy to overlook the smaller contributors of environmental consternation. Simply search the web for Midway Island info and one is quickly greeted with the horrors of what plastic bottle caps do to ocean birds. Apart from the fact that our glass bottles have degradable aluminium caps, the bottom line at Verve Water is “dispose of your bottle cap responsibly”….like we do with all used caps.